Reputation acts as the most important factor in a person’s as well as an organization’s life. From the early inception of human civilization, no matter an individual or a company, building reputation is not at all an easy job. It takes time as well as effort. And when it comes to building reputation through the web medium, there is no exception. In the present times, behind every successful business, web medium plays a very important role. But, sometimes this innovative child of modern technology becomes bane rather than boon.
To survive in the present cut-throat competitive market, it has been observed that several companies adopt the Machiavellian ways to compete with their fellow companies. To do so, majority of them take the help of online medium. Through this medium they try to anti-publicize their competitor in several innovative ways, among which the most frequently practiced strategy adopted is posting negative comments and previous scams about their competitors in different websites. After doing so, they promote those websites by bringing those in the search engine ranking. For doing so, if some visitor will search the company information on search engine, the websites with negative comments may come on the top of the ranking which would not only harm company’s reputation, but also have an effect on its stock and revenue. But, in the present times this problem has a solution as well. The name of the solution is Search Engine Reputation Management, which is popularly known as SERM.
Search engine reputation management is the process of protecting as well as uplifting the reputation of a website. Those websites, which have already been containing negative information can not be deleted or removed, but can easily be outranked. This can be done through micro sites, posting press releases and contents about the company and website.
Search engine reputation management is actually a process of brand management. Through this process brand image of a website as well as company is maintained. So, if your website is facing a serious problem with malicious websites then without any second thought consider the Search engine reputation management services.
